About Barbara

Technology should enhance what you do, not dictate it.

The first thing you should know about me is that I am an American living in the UK. That means that I’m straight talking and to the point. One of the things I adore about UK businesses is how polite people are, but that also means that sometimes companies can be backward in coming forwards about their customer experience needs.

So, I can put my money where my mouth is, and it isn’t being brash or bragging; it’s showing that I have the expertise and experience to help your customers enjoy buying from you. In my 15 years in hi-tech, I worked with development teams in the US and UK, working with companies such as Oracle, Orange (now EE), and Microsoft. My role gave me extensive experience in usability labs and helped develop my passion for making technology easier to use. After all, technology is there to make our lives easier, right?

I also have extensive experience in US and UK retail, including fashion, jewellery, cosmetics, and crafting. Having worked for national chains and independently owned shops — on the high street and at in-home parties, I understand that a good customer experience across all platforms makes a world of difference.

After multiple decades in the industry, I’ve learnt that the key to retail success doesn’t change. If you provide your customers with an excellent purchasing journey, they will buy from you, tell their friends, and keep coming back.

PINK barbaraluna with girls 300

Family is important to me. I am a mum, first and foremost, raising two lovely young girls who learn every day from everything around them. Throughout their lives, I have tried to instil this lesson into everything they do:

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.  (M. Angelou)