About Barbara

I believe the purpose-driven business can succeed.

In my 15 years in hi tech I worked with development teams in both the US and UK. I evaluated usability and wrote documentation for companies such as Oracle, Orange (now EE) and Microsoft. My experience in usability labs and my passion for making technology easier to use grew into my belief that technology should enhance what you do, not dictate it.

I have also worked in retail in both the US and UK. I have extensive experience in retail including fashion, jewellery, cosmetics, and crafting. I have worked for national chains as well as independently owned shops — on the high street, and in-home parties. My retail experience spans multiple decades, but I’ve learned that the keys to retail success do not change.

Customer Experience
PINK barbaraluna with girls 300

I am a mum, first and foremost. I am raising two lovely young girls who learn everyday from everything around them. What I hope I am teaching my children is this:

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.  (M. Angelou)